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Good Works!
Offense: Choosing a Social Problem to Alleviate
edited_book
Publication date
(Online):
September 25 2015
Publisher:
John Wiley & Sons, Inc.
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Tajseer Journal
Author and book information
Book Chapter
Publication date (Online):
September 25 2015
Pages
: 197-205
DOI:
10.1002/9781119205210.ch9
SO-VID:
1863efef-055d-417e-9810-8c6ffb2fcb0e
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Book chapters
pp. i
Front Matter
pp. 1
Introduction
pp. 3
Good Intentions Aren't Enough: Why Some Marketing and Corporate Social Initiatives Fail and Others Succeed
pp. 21
Six Social Initiatives for Doing Well by Doing Good
pp. 47
Cause Promotion: Persuading Consumers to Join Your Company in a Good Cause
pp. 82
Cause-Related Marketing: Making Contributions to Causes Based on Product Sales and Consumer Actions
pp. 111
Corporate Social Marketing:Supporting Behavior Change Campaigns
pp. 139
Corporate Philanthropy: Making a Direct Contribution to a Cause
pp. 158
Community Volunteering: Employees Donating Their Time and Talents
pp. 177
Socially Responsible Business Practices: Changing How You Conduct Business to Achieve Social Outcomes
pp. 197
Offense: Choosing a Social Problem to Alleviate
pp. 206
Offense: Selecting a Social Initiative to Support the Cause
pp. 211
Offense: Developing Social Initiative Programs
pp. 217
Offense: Evaluating Efforts
pp. 223
Summary of Best Practices
pp. 228
No Good Deed Goes Unpunished: Dealing with Cynics and Critics
pp. 237
A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations
pp. 253
Notes
pp. 277
index
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