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Designing Luxury Brands
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Author(s):
Diana Derval
Publication date
(Print):
2018
Publisher:
Springer International Publishing
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Book
ISBN (Print):
978-3-319-71555-1
ISBN (Electronic):
978-3-319-71557-5
Publication date (Print):
2018
DOI:
10.1007/978-3-319-71557-5
SO-VID:
18b2ed05-348d-41a1-9c04-15856d54fd9d
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http://www.springer.com/tdm
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Book chapters
pp. 1
Understanding Luxury Shoppers
pp. 27
Identifying Profitable Markets
pp. 51
Finding the Right Positioning
pp. 77
Designing Luxury Brands
pp. 105
Expanding Luxury Brands Internationally
pp. 137
Building Iconic Brands
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