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Scaling Procedures
monograph
Author(s):
Richard Netemeyer
,
William Bearden
,
Subhash Sharma
Publication date:
2003
Publisher:
SAGE Publications, Inc.
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Book
ISBN (Print):
9780761920274
ISBN (Electronic):
9781412985772
Publication date:
2003
DOI:
10.4135/9781412985772
SO-VID:
1aecdc29-aa6a-4e25-b76d-93305e100997
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Book chapters
pp. 2
Introduction and Overview
pp. 19
Dimensionality
pp. 42
Reliability
pp. 72
Validity
pp. 89
Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items
pp. 116
Step 3: Designing and Conducting Studies to Develop A Scale
pp. 144
Step 4 Finalizing A Scale
pp. 185
CONCLUDING REMARKS
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