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Branding the Nation
monograph
Author(s):
Melissa Aronczyk
Publication date:
September 15 2013
Publisher:
Oxford University Press
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UCL and the UN Sustainable Development Goals
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Book
ISBN:
9780199752164
Publication date:
September 15 2013
DOI:
10.1093/acprof:oso/9780199752164.001.0001
SO-VID:
47454dd2-e38f-4eaf-9084-fa405fecdfda
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Book chapters
pp. 1
Introduction
pp. 15
Nation and Brand: Keywords for the Twenty-First Century
pp. 34
The New and Improved Nation: How Culture Became Competitive
pp. 62
Living the Brand: The Identity Strategies of Nation-Branding Consultants
pp. 82
Creative Tension, Normal Nation: Branding National Identity in Poland
pp. 107
From Bland to Brand: Transforming Canadian Culture
pp. 127
Trading Spaces: The World Tour
pp. 164
Conclusion
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