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Higher Education Marketing in Africa: Explorations into Student Choice
Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria
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Author(s):
Genevieve Bosah
Publication date
(Online):
May 21 2020
Publisher:
Springer International Publishing
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Gender Issues in Parental Involvement in Student Choices of Higher Education
Diane Reay
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JACKIE DAVIES
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STEPHEN BALL
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(2003)
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Buying and Selling Higher Education: The Social Construction of the College Applicant
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Information and source preferences of a student market in higher education
Paul Gibbs
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J. Bonnema
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D.L.R Van der Waldt
(2008)
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Book Chapter
Publication date (Print):
2020
Publication date (Online):
May 21 2020
Pages
: 255-274
DOI:
10.1007/978-3-030-39379-3_10
SO-VID:
4fa0fa65-3329-4b58-a27f-eba816fa3f9f
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Book chapters
pp. C1
Correction to: Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University
pp. 3
Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection
pp. 17
Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process
pp. 47
Understanding High School Students’ University Choice: Implications for Marketing and Management of Higher Education in Ghana
pp. 79
Delving into Undergraduate Students’ Choice of Higher Education in Uganda
pp. 107
International and Southern African Perspectives on Choice and Decision-Making of Young People in Higher Education
pp. 135
Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University
pp. 165
Evaluative Criteria for Selection of Higher Education Institutions in Nigeria
pp. 187
Factors Influencing Postgraduate Students’ University Choice in Nigeria
pp. 227
Factors and Sources of Information That Influence a Student’s University of Choice
pp. 255
Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria
pp. 277
Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities
pp. 315
The Importance of University Rankings for Students’ University of Choice: A South African Perspective
pp. 343
Experiences of Doctoral Students’ Vulnerability in South Africa
pp. 369
Making a Christian Private University Appealing to Prospective Students: The Case of Covenant University
pp. 397
Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy
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