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      Towards Sustainable Innovation : A five step approach to sustainable change

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          Abstract

          With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification & Definition of the problem -Ideation & Evaluation of the solutions -Testing & Enrichment of the solutions -Implementation of the solutions & Green Marketing

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          Book
          01 January 2017
          aab51d43-cb18-481e-aeb8-20bb24ea2e62
          ef7b0a7f-f651-4ba6-b676-8da92b83f97b 9783828866553 DOI:

          Creative Commons Attribution-NonCommercial-NoDerivs https://creativecommons.org/licenses/by-nc-nd/4.0/

          History

          Business & Economics / Development / Sustainable Development,bisacsh:BUS072000

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