Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
November
2000
Publication date
(Print):
November
2000
Volume: 37
Issue: 4
Pages: 449-462
Article
DOI: 10.1509/jmkr.37.4.449.18786
SO-VID: 0db3e99b-794c-4163-aa3e-4cc5d194f332
Copyright © ©
2000