Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
June
1989
Publication date
(Print):
June
1989
Volume: 16
Issue: 1
Page: 98
Article
DOI: 10.1086/209197
SO-VID: 71ee518d-de43-466b-9246-de0e09b60970
Copyright © ©
1989