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2,146
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Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
Author(s):
Chiara Ancillai
,
Harri Terho
,
Silvio Cardinali
,
Federica Pascucci
Publication date
Created:
October 2019
Publication date
(Print):
October 2019
Journal:
Industrial Marketing Management
Publisher:
Elsevier BV
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Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review
David Tranfield
,
David Denyer
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Palminder Smart
(2003)
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THEORY BUILDING FROM CASES: OPPORTUNITIES AND CHALLENGES.
K. Eisenhardt
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M. E. GRAEBNER
(2007)
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Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan
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Michael Haenlein
(2010)
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Author and article information
Contributors
Silvio Cardinali:
(View ORCID Profile)
Journal
Title:
Industrial Marketing Management
Abbreviated Title:
Industrial Marketing Management
Publisher:
Elsevier BV
ISSN (Print):
00198501
Publication date Created:
October 2019
Publication date (Print):
October 2019
Volume
: 82
Pages
: 293-308
Article
DOI:
10.1016/j.indmarman.2019.01.002
SO-VID:
b6accb64-1760-4884-b69e-632168480ff1
Copyright ©
© 2019
License:
https://www.elsevier.com/tdm/userlicense/1.0/
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