A preliminary study of semantics elicited by haptic stimulation of buttons by shape and haptic texture by using a single-key handheld device

Effective designs compel customers to purchase products. Adding extra value to products by characterizing users’ experiences can lead firms to greater market success. Haptic stimulation can be added to products to enhance product performance and consumer satisfaction. Handheld products not only integrate sensors, such as pressure sensors and fingerprint scanners, into their buttons but also feature materials, shapes, and physical feedback, all of which enrich users’ haptic experience. In contrast to other sensory modalities, haptic sensors can detect various information types, such as pressure, weight, shape, and temperature, which are typically input in a single action. Products may induce various emotional responses depending on their shape and haptic feedback capabilities. Most studies have focused on the visual consistency of stimuli, but not semantic interference, between haptic modalities. This study investigated the relationship between the product semantic and affective response through cross-modal stimulation of button design. The results indicate that buttons with convex features result in high levels of arousal but low levels of valence, whereas buttons with an engraved square line result in the highest levels of valence. In the future, the event-related potential method will be used to test this study’s applicability.

Content

Author and article information

Contributors

Chao Yang Yang

Yu Ting Chen

Chang Li Pao

Conference

Publication date: July 2018

Publication date (Print): July 2018

Pages: 1-5

Affiliations

[0001]Department of Industrial Design, Tatung University

No. 40, Sec. 3, ZhongShan N. Rd., Taipei City, 104, Taiwan R.O.C.

Article

DOI: 10.14236/ewic/HCI2018.92

SO-VID: f343c0fe-5695-4941-953e-3e4e0d80b633

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This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 32nd International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 32

Conference location: Belfast, UK

Conference date: 4 - 6 July 2018

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Human Computer Interaction Conference

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.92

Self URI (journal page): https://ewic.bcs.org/

References

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G. ArmstrongP. KotlerM. HarkerR. Brennan 2011 Marketing: an introduction 10 Pearson NJ
M. BarM. Neta 2006 Humans prefer curved visual objects Psychological science, 17 8 645 648
M. M. BradleyP. J. Lang 1994 Measuring emotion: the self-assessment manikin and the semantic differential Journal of behavior therapy and experimental psychiatry, 25 1 49 59
O. DemirbilekB. Sener 2003 Product design, semantics and emotional response Ergonomics, 46 13-14 1346 1360
P. DesmetP. Hekkert 2007 Framework of product experience International Journal of Design, 1 1
U. GlenJ. Hauser 1993 Design and marketing of new products: Prentice Hall, Englewood Cliffs, NJ
M. G. Helander 2002 Hedonomics-affective human factors design Paper presented at the Proceedings of the Human Factors and Ergonomics Society Annual Meeting
P. W. Jordan 1998 Human factors for pleasure in product use Applied Ergonomics, 29 1 25 33
H. M. Khalid 2006 Embracing diversity in user needs for affective design Applied ergonomics, 37 4 409 418
J. M. KleinmanD. M. Brodzinsky 1978 Haptic Exploration in Young, Middle-aged, and Elderly Adults 1 2 Journal of Gerontology, 33 4 521 527
A. KrishnaM. Morrin 2007 Does touch affect taste? The perceptual transfer of product container haptic cues Journal of Consumer Research, 34 6 807 818
H. LederC. C. Carbon 2005 Dimensions in appreciation of car interior design Applied Cognitive Psychology, 19 5 603 618
H. LederP. P. TinioM. Bar 2011 Emotional valence modulates the preference for curved objects Perception, 40 6 649 655
S. J. LedermanR. L. Klatzky 1987 Hand movements: A window into haptic object recognition Cognitive psychology, 19 3 342 368
S. Marzano 1998 Creating value by design 1 V & K Publishing
Y. NagaiG. V. Georgiev 2011 The role of impressions on users’ tactile interaction with product materials: An analysis of associative concept networks Materials & Design, 32 1 291 302
D. A. Norman 2004 Emotional design: Why we love (or hate) everyday things Basic Civitas Books
M. OhkuraA. KonumaS. MuraiT. Aoto 2008 Systematic study for“kawaii” products (the second report)-commpmrison of “kawaii” colors and shapes Paper presented at the SICE Annual Conference 2008
L. PalumboN. RutaM. Bertamini 2015 Comparing angular and curved shapes in terms of implicit associations and approach/avoidance responses PloS one, 10 10 e0140043
R. J. RajapakseH. JayasingheY. TokuyamaK. MiyataA. Marasinghe 2009 The effect of variable base on perceiving gender kansei of 3D-shape Paper presented at the Biometrics and Kansei Engineering, 2009. ICBAKE 2009. International Conference on
J. A. Russell 2003 Core affect and the psychological construction of emotion Psychological review, 110 1 145 172

Comments

Comment on this article

[1] E. AlcántaraM. ArtachoJ. GonzálezA. C. García 2005 Application of product semantics to footwear design. Part I—Identification of footwear semantic space applying diferential semantics International Journal of industrial ergonomics, 35 8 713 725

[2] G. ArmstrongP. KotlerM. HarkerR. Brennan 2011 Marketing: an introduction 10 Pearson NJ

[3] M. BarM. Neta 2006 Humans prefer curved visual objects Psychological science, 17 8 645 648

[4] M. M. BradleyP. J. Lang 1994 Measuring emotion: the self-assessment manikin and the semantic differential Journal of behavior therapy and experimental psychiatry, 25 1 49 59

[5] O. DemirbilekB. Sener 2003 Product design, semantics and emotional response Ergonomics, 46 13-14 1346 1360

[6] P. DesmetP. Hekkert 2007 Framework of product experience International Journal of Design, 1 1

[7] U. GlenJ. Hauser 1993 Design and marketing of new products: Prentice Hall, Englewood Cliffs, NJ

[8] M. G. Helander 2002 Hedonomics-affective human factors design Paper presented at the Proceedings of the Human Factors and Ergonomics Society Annual Meeting

[9] P. W. Jordan 1998 Human factors for pleasure in product use Applied Ergonomics, 29 1 25 33

[10] H. M. Khalid 2006 Embracing diversity in user needs for affective design Applied ergonomics, 37 4 409 418

[11] J. M. KleinmanD. M. Brodzinsky 1978 Haptic Exploration in Young, Middle-aged, and Elderly Adults 1 2 Journal of Gerontology, 33 4 521 527

[12] A. KrishnaM. Morrin 2007 Does touch affect taste? The perceptual transfer of product container haptic cues Journal of Consumer Research, 34 6 807 818

[13] H. LederC. C. Carbon 2005 Dimensions in appreciation of car interior design Applied Cognitive Psychology, 19 5 603 618

[14] H. LederP. P. TinioM. Bar 2011 Emotional valence modulates the preference for curved objects Perception, 40 6 649 655

[15] S. J. LedermanR. L. Klatzky 1987 Hand movements: A window into haptic object recognition Cognitive psychology, 19 3 342 368

[16] S. Marzano 1998 Creating value by design 1 V & K Publishing

[17] Y. NagaiG. V. Georgiev 2011 The role of impressions on users’ tactile interaction with product materials: An analysis of associative concept networks Materials & Design, 32 1 291 302

[18] D. A. Norman 2004 Emotional design: Why we love (or hate) everyday things Basic Civitas Books

[19] M. OhkuraA. KonumaS. MuraiT. Aoto 2008 Systematic study for“kawaii” products (the second report)-commpmrison of “kawaii” colors and shapes Paper presented at the SICE Annual Conference 2008

[20] L. PalumboN. RutaM. Bertamini 2015 Comparing angular and curved shapes in terms of implicit associations and approach/avoidance responses PloS one, 10 10 e0140043

[21] R. J. RajapakseH. JayasingheY. TokuyamaK. MiyataA. Marasinghe 2009 The effect of variable base on perceiving gender kansei of 3D-shape Paper presented at the Biometrics and Kansei Engineering, 2009. ICBAKE 2009. International Conference on

[22] J. A. Russell 2003 Core affect and the psychological construction of emotion Psychological review, 110 1 145 172

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