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      Psychoactive drug advertising: a comparison of technical information from three countries: Brazil, United States and United Kingdom.

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          Abstract

          Studies carried out in the 1970s and 1980s showed that there were country-dependent disparities in the information given for the same drug in medical advertisements. National and international regulations have been published to do away with such disparities and to foster the rational use of drugs. The purpose of this study was to compare the information contained in psychoactive drug advertisements published in psychiatric journals in Brazil, the United States and the United Kingdom, before and subsequent to the publication of the United States Export Act, in 1986, the WHO criteria, in 1988, and the Brazilian Sanitary Surveillance Agency Resolution no. 102, in 2000. TYPE OF STUDY AND SETTING: Content analysis, at Centro Brasileiro de Informações sobre Drogas Psicotrópicas (Cebrid).

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          O desafio do conhecimento: pesquisa qualitativa em saúde

          Minayo, MCS, M. MINAYO … (2004)
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            Análise de conteúdo

            L Bardin, L. Reto, A. PINHEIRO … (1979)
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              Promoting rational prescribing: an international perspective.

              H. Hogerzeil (1994)
              Irrational prescribing is a global problem. Rational prescribing cannot be defined without a method of measurement and a reference standard. The former is now available but the latter needs further development. Proven effective interventions to promote rational prescribing in developed countries are treatment protocols based on wide consultation and consensus, properly introduced and with a possibility of feedback; face-to-face education focussed on a particular prescribing problem in selected individuals; structured order forms; and focussed educational campaigns. Essential drugs lists are probably effective when based on consensus and used within a comprehensive educational programme. Printed materials alone are not effective. In most cases the usefulness of such strategies in developing countries has not been proven and should be studied. Medical education in clinical pharmacology and pharmacotherapy should be based on the practical needs of future prescribes, should include the principles of rational therapeutics and problem solving, and should immunize the students against the influences they are likely to encounter in their professional life, such as patient pressure, drug promotion and irrational prescribing by peers. Within the scope of a national formulary, specialist departments in teaching hospitals should define prescribing policies as the basis for prescribing, teaching, examinations and medical audit.
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                Author and article information

                Journal
                Journal ID (iso-abbrev): Sao Paulo Med J
                Title: Sao Paulo medical journal = Revista paulista de medicina
                Publisher: FapUNIFESP (SciELO)
                ISSN: 1516-3180
                ISSN (Print): 1516-3180
                Publication date (Electronic): Sep 01 2005
                Volume: 123
                Issue: 5
                Affiliations
                [1 ] Centro Brasileiro de Informações sobre Drogas Psicotrópicas, Department of Psychobiology, Escola Paulista de Medicina, Universidade Federal de São Paulo, São Paulo, Brazil.
                Article
                Publisher Item ID: S1516-31802005000500002
                DOI: 10.1590/s1516-31802005000500002
                PubMed ID: 16358094
                SO-VID: 97dc8a5a-5a62-4b9e-94ed-0355391a221f
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