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      The Angelina effect revisited: Exploring a media-related impact on public awareness.

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          Abstract

          In 2013, Angelina Jolie's double mastectomy and publication of her personal treatment choice for BRCA1 positivity generated considerable media attention. To the authors' knowledge, the current study is the first prospective survey conducted among the general public to measure a quantifiable media-related effect on public awareness.

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          Most cited references18

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          Propensity score estimation with boosted regression for evaluating causal effects in observational studies.

          Causal effect modeling with naturalistic rather than experimental data is challenging. In observational studies participants in different treatment conditions may also differ on pretreatment characteristics that influence outcomes. Propensity score methods can theoretically eliminate these confounds for all observed covariates, but accurate estimation of propensity scores is impeded by large numbers of covariates, uncertain functional forms for their associations with treatment selection, and other problems. This article demonstrates that boosting, a modern statistical technique, can overcome many of these obstacles. The authors illustrate this approach with a study of adolescent probationers in substance abuse treatment programs. Propensity score weights estimated using boosting eliminate most pretreatment group differences and substantially alter the apparent relative effects of adolescent substance abuse treatment. ((c) 2004 APA, all rights reserved).
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            Let the patient revolution begin

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              Social media and organ donor registration: the Facebook effect.

              Despite countless media campaigns, organ donation rates in the United States have remained static while need has risen dramatically. New efforts to increase organ donation through public education are necessary to address the waiting list of over 100,000 patients. On May 1, 2012, the online social network, Facebook, altered its platform to allow members to specify "Organ Donor" as part of their profile. Upon such choice, members were offered a link to their state registry to complete an official designation, and their "friends" in the network were made aware of the new status as a donor. Educational links regarding donation were offered to those considering the new organ donor status. On the first day of the Facebook organ donor initiative, there were 13 054 new online registrations, representing a 21.1-fold increase over the baseline average of 616 registrations. This first-day effect ranged from 6.9× (Michigan) to 108.9× (Georgia). Registration rates remained elevated in the following 12 days. During the same time period, no increase was seen in registrations from the DMV. Novel applications of social media may prove effective in increasing organ donation rates and likewise might be utilized in other refractory public health problems in which communication and education are essential. © Copyright 2013 The American Society of Transplantation and the American Society of Transplant Surgeons.
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                Author and article information

                Journal
                Cancer
                Cancer
                1097-0142
                0008-543X
                Nov 15 2015
                : 121
                : 22
                Affiliations
                [1 ] Division of Plastic, Aesthetic and Reconstructive Surgery, Department of Surgery, Medical University of Graz, Graz, Austria.
                [2 ] Institute for Medical Informatics, Statistics and Documentation, Medical University of Graz, Graz, Austria.
                Article
                10.1002/cncr.29461
                26414603
                1f176f9c-3799-4424-b086-eae4a0df91c3
                © 2015 American Cancer Society.
                History

                breast cancer,celebrity announcement,mastectomy,media-related effect,plastic surgery,prospective,reconstructive surgery,survey

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