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      Self-presentation 2.0: narcissism and self-esteem on Facebook.

      Cyberpsychology, Behavior and Social Networking
      Adolescent, Adult, Female, Humans, Internet, Male, Narcissism, Reference Values, Self Concept, Self Psychology, Social Perception, Statistics as Topic, Students, psychology, Universities, Young Adult

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          Abstract

          Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Web site Facebook.com . Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features. Correlation analyses revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users. Implications and future research directions of narcissism and self-esteem on social networking Web sites are discussed.

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              Managing Impressions Online: Self-Presentation Processes in the Online Dating Environment

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