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      Measuring the perceived quality of ophthalmology services in private organizations. A marketing perspective.

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          Abstract

          Nowadays, the competition registered on the Romanian markets regarding the activity of private ophthalmology organizations has raised their interest in developing consumer-oriented strategies. The key factor that assures a differentiation as well as a competitive advantage is the service quality from a marketing perspective.

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          Most cited references 29

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          Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

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            The Nature and Determinants of Customer Expectations of Service

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              The determinants of service quality: satisfiers and dissatisfiers

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                Author and article information

                Journal
                Rom J Ophthalmol
                Romanian journal of ophthalmology
                2457-4325
                2457-4325
                May 26 2018
                : 62
                : 1
                Affiliations
                [1 ] "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.
                Article
                5959026
                29796435

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