Exploring Audience Reading Behaviour through Interactive Public Displays

This paper focuses on how people read and respond to text on static and dynamic display screens in public spaces. It aims to explore what is effective and engaging about the interactive experience in reading, as well as exploring the engagement aesthetics of literary art in the digital age. One of the questions we address is whether the cognitive approaches to reading can inform the design of interactive art systems, to promote readable and engaging experience. In order to explore this question, we designed an interactive art system based on the Landscape Model of Reading. Being informed by the model, our system reflects both on the linguistic value and the playful element of texts in interactive art settings. The system is integrated into an interactive installation, which uses found objects as text materials, and creates a novel engaging environment for reading. We explored participants’ reading behaviour through large displays, by comparing different forms of static and dynamic presentations in a dynamic-interactive environment. Our results show that readers find it easier to read text on static-neutral backgrounds compared to dynamic-interactive backgrounds.

Content

Author and article information

Contributors

Betül Aksu

Conference

Publication date: July 2018

Publication date (Print): July 2018

Pages: 1-8

Affiliations

[0001]Media and Arts Technology Centre for Doctoral Training School of Electronic Engineering and Computer Science Queen Mary University of London Mile End Rd, London E1 4NS, UK

Article

DOI: 10.14236/ewic/HCI2018.201

SO-VID: c1b22b7f-6d62-4e12-a779-2205b1f8388d

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 32nd International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 32

Conference location: Belfast, UK

Conference date: 4 - 6 July 2018

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Human Computer Interaction Conference

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.201

Self URI (journal page): https://ewic.bcs.org/

REFERENCES

R AchituvC. Utterback 1999 Text rain http://camilleutterback.com/projects/text-rain/ (15.05.2018)
F. AltS. SchneegassA. SchmidtJ. MüllerN. Memarovic 2012 How to evaluate public displays In Proceedings of the 2012 International Symposium on Pervasive Displays, PerDis ’12, 1-6 New York, NY, USA
D. ArellanoV. Helzle 2013 The next generation poetic experience In SIGGRAPH Asia 2013 Art Gallery, SA ’13 19:1 19:7 New York, NY, USA
S. Bitgood 2000 The role of attention in designing effective interpretive labels Journal of Interpretation Research 5 2 31 45
M. DavoudiH. Moghadam 2015 Critical Review of the Models of Reading Comprehension with a Focus on Situation Models International Journal of Linguistics 7 5 172 187
M. Foucault 1983 This is not a pipe University of California Press California
M. L. GaddyP. Van den BroekY. C. Sung 2001 The influence of text cues on the allocation of attention during reading T SandersJ SchilperoordW Spooren editors Text representation: linguistic and psycholinguistic aspects Benjamins Amsterdam
K. Goodman 1967 Reading: A Psycholinguistic Guessing Game Journal of the Reading Specialist 6 4 126 135
M HansenB. Rubin 2002-2004 Listening post http://x-traonline.org/article/mark-hansen-and-ben-rubin-listening-post/ (15.05.2018)
T. HartmannW. WirthH. SchrammC. KlimmtP. VordererA. GysbersS. BöckingN. RavajaJ. Laarni 2016 The Spatial Presence Experience Scale (SPES) A Short Self-Report Measure for Diverse Media Settings Journal of Media Psychology 28 1 1 15
A. KerneA. M. WebbS. M. SmithR. LinderN. LupferY. QuJ. MoellerS. Damaraju 2014 Using metrics of curation to evaluate information-based ideation ACM Trans. Comput.- Hum. Interact. 21 3 1 48
J. Kosuth 1965 One and three chairs http://www.moma.org/collection/works/81435 (15.05.2018)
K. L. McMasterC. A. EspinP. Van Den Broek 2014 Making connections: Linking cognitive psychology and intervention research to improve comprehension of struggling readers Learning Disabilities Research and Practice 29 1 17 24
J. MüllerR. WalterG. BaillyM. NischtF. Alt 2012 Looking glass: A field study on noticing interactivity of a shop window In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, CHI ’12 297 306 New York, NY, USA
B. NadeauJ. Lewis 2005 Still standing http://collection.eliterature.org/2/works/nadeau_stillstanding.html (15.05.2018)
P. PanheyT. DöringS. SchneegassD. WenigF. Alt 2015 What people really remember: Understanding cognitive effects when interacting with large displays In Proceedings of the 2015 International Conference on Interactive Tabletops & Surfaces, ITS ’15 103 106 New York, NY, USA
G. ParraJ. KlerkE. Duval 2014 Understanding engagement with interactive public displays: An awareness campaign in the wild In Proceedings of The International Symposium on Pervasive Displays, PerDis ’14 180 185 New York, NY, USA
RED (Research in Experimental Documents) PARC 2001 Xfr: Experiments in the future of reading http://www.onomy.com/redweb/ (15.05.2018)
D. E. Rumelhart 1977 Toward an interactive model of reading S. Dornic, editor Attention and Performance IV Academic Press New York, USA
H. SahibzadaE. HorneckerF. EchtlerP. T. Fischer 2017 Designing interactive advertisements for public displays In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems 1518 1529 New York, NY, USA
D. Small 2002 Illuminated manuscript http://smalldesignfirm.com/project/illuminated-manuscript/#illuminated-manuscript(15.05.2018)
Y. Tzeng 2007 Memory for Narrative Texts: How do Parts of the Landscape Model Work Chinese Journal of Psychology 49 3 245 269
P. Van den BroekK. RisdenC. R. FletcherR. Thurlow 1996 A ’landscape’ view of reading: Fluctuating patterns of activation and the construction of a stable memory representation B. K. BrittonA.C. Glaesser, editors Models of understanding text 165 187 Lawrence Erlbaum Associates Mahwah, NJ
P. Van den BroekY. MichaelY. Tzeng 1999 The Landscape Model of Reading: Inferences and the Online Construction of a Memory Representation H van OostendropS. R. Goldman, editors The construction of mental representations during reading 71 98 Lawrence Erlbaum Associates Mahwah, NJ
P. Van den BroekM. J. WhiteP. KendeouS. Carlson 2009 Developmetal and individual differences in cognitive processes in reading comprehension In Beyond decoding: The behavioral and biological foundations of reading comprehension 107 123 Guilford Press New York, USA
P. Van den BroekA. HelderL. Van Leijenhorst 2013 Sensitivity to structural centrality: Developmental and individual differences in reading comprehension skills Reading: From words to multiple texts 132 146
J. WendyS. David 2010 Animate objects: How physical motion encourages public interaction Proceedings, Persuasive Technology: 5th International Conference, Copenhagen, Denmark June 7-10, 2010 40 51 Spring, Berlin, Heidelberg

Comments

Comment on this article

[1] R AchituvC. Utterback 1999 Text rain http://camilleutterback.com/projects/text-rain/ (15.05.2018)

[2] F. AltS. SchneegassA. SchmidtJ. MüllerN. Memarovic 2012 How to evaluate public displays In Proceedings of the 2012 International Symposium on Pervasive Displays, PerDis ’12, 1-6 New York, NY, USA

[3] D. ArellanoV. Helzle 2013 The next generation poetic experience In SIGGRAPH Asia 2013 Art Gallery, SA ’13 19:1 19:7 New York, NY, USA

[4] S. Bitgood 2000 The role of attention in designing effective interpretive labels Journal of Interpretation Research 5 2 31 45

[5] M. DavoudiH. Moghadam 2015 Critical Review of the Models of Reading Comprehension with a Focus on Situation Models International Journal of Linguistics 7 5 172 187

[6] M. Foucault 1983 This is not a pipe University of California Press California

[7] M. L. GaddyP. Van den BroekY. C. Sung 2001 The influence of text cues on the allocation of attention during reading T SandersJ SchilperoordW Spooren editors Text representation: linguistic and psycholinguistic aspects Benjamins Amsterdam

[8] K. Goodman 1967 Reading: A Psycholinguistic Guessing Game Journal of the Reading Specialist 6 4 126 135

[9] M HansenB. Rubin 2002-2004 Listening post http://x-traonline.org/article/mark-hansen-and-ben-rubin-listening-post/ (15.05.2018)

[10] T. HartmannW. WirthH. SchrammC. KlimmtP. VordererA. GysbersS. BöckingN. RavajaJ. Laarni 2016 The Spatial Presence Experience Scale (SPES) A Short Self-Report Measure for Diverse Media Settings Journal of Media Psychology 28 1 1 15

[11] A. KerneA. M. WebbS. M. SmithR. LinderN. LupferY. QuJ. MoellerS. Damaraju 2014 Using metrics of curation to evaluate information-based ideation ACM Trans. Comput.- Hum. Interact. 21 3 1 48

[12] J. Kosuth 1965 One and three chairs http://www.moma.org/collection/works/81435 (15.05.2018)

[13] K. L. McMasterC. A. EspinP. Van Den Broek 2014 Making connections: Linking cognitive psychology and intervention research to improve comprehension of struggling readers Learning Disabilities Research and Practice 29 1 17 24

[14] J. MüllerR. WalterG. BaillyM. NischtF. Alt 2012 Looking glass: A field study on noticing interactivity of a shop window In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, CHI ’12 297 306 New York, NY, USA

[15] B. NadeauJ. Lewis 2005 Still standing http://collection.eliterature.org/2/works/nadeau_stillstanding.html (15.05.2018)

[16] P. PanheyT. DöringS. SchneegassD. WenigF. Alt 2015 What people really remember: Understanding cognitive effects when interacting with large displays In Proceedings of the 2015 International Conference on Interactive Tabletops & Surfaces, ITS ’15 103 106 New York, NY, USA

[17] G. ParraJ. KlerkE. Duval 2014 Understanding engagement with interactive public displays: An awareness campaign in the wild In Proceedings of The International Symposium on Pervasive Displays, PerDis ’14 180 185 New York, NY, USA

[18] RED (Research in Experimental Documents) PARC 2001 Xfr: Experiments in the future of reading http://www.onomy.com/redweb/ (15.05.2018)

[19] D. E. Rumelhart 1977 Toward an interactive model of reading S. Dornic, editor Attention and Performance IV Academic Press New York, USA

[20] H. SahibzadaE. HorneckerF. EchtlerP. T. Fischer 2017 Designing interactive advertisements for public displays In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems 1518 1529 New York, NY, USA

[21] D. Small 2002 Illuminated manuscript http://smalldesignfirm.com/project/illuminated-manuscript/#illuminated-manuscript(15.05.2018)

[22] Y. Tzeng 2007 Memory for Narrative Texts: How do Parts of the Landscape Model Work Chinese Journal of Psychology 49 3 245 269

[23] P. Van den BroekK. RisdenC. R. FletcherR. Thurlow 1996 A ’landscape’ view of reading: Fluctuating patterns of activation and the construction of a stable memory representation B. K. BrittonA.C. Glaesser, editors Models of understanding text 165 187 Lawrence Erlbaum Associates Mahwah, NJ

[24] P. Van den BroekY. MichaelY. Tzeng 1999 The Landscape Model of Reading: Inferences and the Online Construction of a Memory Representation H van OostendropS. R. Goldman, editors The construction of mental representations during reading 71 98 Lawrence Erlbaum Associates Mahwah, NJ

[25] P. Van den BroekM. J. WhiteP. KendeouS. Carlson 2009 Developmetal and individual differences in cognitive processes in reading comprehension In Beyond decoding: The behavioral and biological foundations of reading comprehension 107 123 Guilford Press New York, USA

[26] P. Van den BroekA. HelderL. Van Leijenhorst 2013 Sensitivity to structural centrality: Developmental and individual differences in reading comprehension skills Reading: From words to multiple texts 132 146

[27] J. WendyS. David 2010 Animate objects: How physical motion encourages public interaction Proceedings, Persuasive Technology: 5th International Conference, Copenhagen, Denmark June 7-10, 2010 40 51 Spring, Berlin, Heidelberg

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