A greedy embedding of a graph \(G = (V,E)\) into a metric space \((X,d)\) is a function \(x : V(G) \to X\) such that in the embedding for every pair of non-adjacent vertices \(x(s), x(t)\) there exists another vertex \(x(u)\) adjacent to \(x(s)\) which is closer to \(x(t)\) than \(x(s)\). This notion of greedy embedding was defined by Papadimitriou and Ratajczak (Theor. Comput. Sci. 2005), where authors conjectured that every 3-connected planar graph has a greedy embedding (possibly planar and convex) in the Euclidean plane. Recently, greedy embedding conjecture has been proved by Leighton and Moitra (FOCS 2008). However, their algorithm do not result in a drawing that is planar and convex for all 3-connected planar graph in the Euclidean plane. In this work we consider the planar convex greedy embedding conjecture and make some progress. We derive a new characterization of planar convex greedy embedding that given a 3-connected planar graph \(G = (V,E)\), an embedding \(x: V \to \bbbr^2\) of \(G\) is a planar convex greedy embedding if and only if, in the embedding \(x\), weight of the maximum weight spanning tree (\(T\)) and weight of the minimum weight spanning tree (\(\func{MST}\)) satisfies \(\WT(T)/\WT(\func{MST}) \leq (\card{V}-1)^{1 - \delta}\), for some \(0 < \delta \leq 1\).