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      A Pioneer of Women’s Liberation

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          Abstract

          Gabrielle Bonheur “Coco” Chanel is a creative icon who has freed the ‘new’ woman from the millennium of dictated dress codes, stereotypical behaviors and clichéd sexual and status simplification. The little black dress has become synonymous of sophistication, to the femininity she gave the character flavor of relaxation and empowered women with timeless clothing pieces and equipped them with inspiring pieces of jewelry, distinctive decorative accessories and bold fragrances. Since then, with the Chanel fashion women were able to step sovereignly and freely aside of male. Coco resisted the reservation of clothing and decorative pieces and fabrics as exclusively masculine in order to help revolutionary women on their journey to a more a more useful elegance and a more noticeable fatality. Without any doubt she succeeded. She gave the new woman what she could not have before: practicality, youthfulness, timelessness and freedom, which was often scandalous at the time of her creation. But it has paid off with a revolution in the clothing industry and, more importantly, with a historic step in liberating the modern woman.

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          For a metaphorical tool to evoke identity: the tomen

          In my contribution I want to investigate, from a theoretical point of view but also with methodological and practical consequences, the qualitative role of metaphor in social research. As tool able to improve and facilitate the visualization of complex ideas and states of mind, this rhetorical figure permits to obtain more information from interviewed people about topics hard to access in common interviews. This goal can be achieved by the build of the so called “tomen”, an artifact/experience design created by the subject(s) interviewed which represents a gate point from which explore hidden dimensions, individual as diffused. Furthermore, the metaphor offers a strong link to another concept that now in sociology needs an operative dimension, the game: a buzz word that I intend as social frame of experience positioned in an artificial setting, a “magic circle”, able to represent in its operations a collective metaphor which gives us enormous possibilities to configure and set the ground of analysis.
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            Author and article information

            Journal
            Academicus : International Scientific Journal
            Academicus Journal
            01 July 2021
            : MMXXI
            : 24
            : 174-183
            Article
            3509abd5c4154c4d805219acf0e99d22
            10.7336/academicus.2021.24.11
            bcc856f6-0d3c-4026-a554-5f3572935052

            Distributed under the terms of the https://creativecommons.org/licenses/by-nc-nd/4.0/, which permits noncommercial use and distribution in any medium, provided the original author(s) and source are credited, and the original work is not modified.

            History
            Categories
            Social Sciences
            H
            Economics as a science
            HB71-74

            Sociology,Political science,Social & Behavioral Sciences,Law,Philosophy,Economics
            emancipation; femininity; sophistication; practicality; freedom; empowerement

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