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E-tribalized marketing?: the strategic implications of virtual communities of consumption
Author(s):
Robert Kozinets
Publication date:
1999-06-01
Journal:
European Management Journal
Publisher:
Elsevier BV
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SDG 11: Sustainable Cities and Communities
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Journal
DOI::
10.1016/S0263-2373(99)00004-3
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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