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      Re-evaluating the international tourists’ experience of local Malaysian food. What makes them come back for a second taste?

      Environment-Behaviour Proceedings Journal

      e-IPH Ltd.

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          Abstract

          Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the country’s foreign exchange.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          October 28 2018
          November 22 2018
          : 3
          : 9
          Article
          10.21834/e-bpj.v3i9.1427
          © 2018

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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          Self URI (journal page): https://ebpj.e-iph.co.uk/

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