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      Legitimacy building and e-commerce platform development in China: The experience of Alibaba

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      Technological Forecasting and Social Change
      Elsevier BV

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          Abstract

          Although existing studies have connected the emergence and development of e-commerce with infrastructure, culture, and regulations, we approach technological and platform acceptance from the perspective of legitimacy building. In our study, legitimacy is categorized into market, relational, and social legitimacy, and the link between each type of legitimacy and acceptance is explored. We select the case of Alibaba and argue that Alibaba was especially competent in building legitimacy. Alibaba's continuous efforts to build legitimacy facilitated platform evolution despite its exposed weakness in intellectual property rights. These efforts rendered Alibaba as a de facto standard e-business model. This research suggests that any firm that wants market acceptance for its platform or e-commerce technology should focus more on building legitimacy among stakeholders than on anything else.

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          Most cited references36

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          Managing Legitimacy: Strategic and Institutional Approaches

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            Institutional Linkages and Organizational Mortality

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              Globalization and the Environment: Determinants of Firm Self-Regulation in China

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                Author and article information

                Journal
                Technological Forecasting and Social Change
                Technological Forecasting and Social Change
                Elsevier BV
                00401625
                June 2018
                June 2018
                Article
                10.1016/j.techfore.2018.06.038
                25fd648a-3ee7-43f3-9d80-4a09b1406ab5
                © 2018

                https://www.elsevier.com/tdm/userlicense/1.0/

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