This paper addresses the situation and issues regarding indigenous knowledge among the Malay community at the Eastern Coast of the Peninsular Malaysia. The tacit knowledge of this community and knowledge sharing potentials the indigenous population is explored. The paper examines the opportunities of the members of the community to ascend into the economic mainstream and improve their quality of lives through participation in the industry based on their indigenous knowledge. Some suggestions are incorporated in the paper to yield a conceptual framework of tools for the agencies as support system to build a sustainable livelihood and heritage preservation of the rural community. Keywords: Indigenous Knowledge, Sustainable Livelihood, Knowledge Transfer eISSN 2514-7528 © 2017 The Author. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.