Beam measurement is very important for accelerators. With the development of analog-to-digital conversion techniques, digital beam measurement becomes a research hot spot. IQ (In-phase & Quadrature-phase) analysis based method is an important beam measurement approach, the principle of which is presented and discussed in this paper. The State Key Laboratory of Particle Detection and Electronics in University of Science and Technology of China has devoted efforts to the research of digital beam measurement based on high-speed high-resolution analog-to-digital conversion, and a series of beam measurement instruments were designed for China Spallation Neutron Source (CSNS), Shanghai Synchrotron Radiation Facility (SSRF), and Accelerator Driven Sub-critical system (ADS).