We consider the special and general relativistic extensions of the action principle behind the Schr\"odinger equation distinguishing classical and quantum contributions. Postulating a particular quantum correction to the source term in the classical Einstein equation we identify the conformal content of the above action and obtain classical gravitation for massive particles, but with a cosmological term representing off-mass-shell contribution to the energy-momentum tensor. In this scenario the - on the Planck scale surprisingly small - cosmological constant stems from quantum bound states (gravonium) having a Bohr radius \(a\) as being \Lambda=3/a^2.