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      When Sources Honestly Provide Their Biased Opinion: Bias as a Distinct Source Perception With Independent Effects on Credibility and Persuasion

      1 , 1 , 1
      Personality and Social Psychology Bulletin
      SAGE Publications

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          Abstract

          Anecdotally, attributions that others are biased pervade many domains. Yet, research examining the effects of perceptions of bias is sparse, possibly due to some prior researchers conflating bias with untrustworthiness. We sought to demonstrate that perceptions of bias and untrustworthiness are separable and have independent effects. The current work examines these differences in the persuasion domain, but this distinction has implications for other domains as well. Two experiments clarify the conceptual distinction between bias (skewed perception) and untrustworthiness (dishonesty) and three studies demonstrate that source bias can have a negative effect on persuasion and source credibility beyond any parallel effects of untrustworthiness, lack of expertise, and dislikability. The current work suggests that bias is an independent, but understudied source characteristic.

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          Author and article information

          Journal
          Personality and Social Psychology Bulletin
          Pers Soc Psychol Bull
          SAGE Publications
          0146-1672
          1552-7433
          July 08 2019
          July 08 2019
          : 014616721985865
          Affiliations
          [1 ]The Ohio State University, Columbus, USA
          Article
          10.1177/0146167219858654
          31282841
          002ee299-0167-4598-b85f-2e4f6331b119
          © 2019

          http://journals.sagepub.com/page/policies/text-and-data-mining-license

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