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Consumer perceived value: The development of a multiple item scale
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Most cited references13
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Customer value: The next source for competitive advantage
Robert Woodruff (1997)
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Measurement of Consumer Susceptibility to Interpersonal Influence
William Bearden, Richard Netemeyer, Jesse Teel (1989)
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The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
Richard Oliver, Robert A. Westbrook (1991)