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      Core affect and the psychological construction of emotion.

      Psychological Review

      American Psychological Association (APA)

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          An attributional theory of achievement motivation and emotion.

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            Women Fire and Dangerous Things

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              On the automatic activation of attitudes.

              We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.
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                Author and article information

                Journal
                Psychological Review
                Psychological Review
                American Psychological Association (APA)
                1939-1471
                0033-295X
                2003
                2003
                : 110
                : 1
                : 145-172
                Article
                10.1037/0033-295X.110.1.145
                © 2003

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