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      Effects of shopping addiction on consumer decision-making: Web-based studies in real time

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          Abstract

          Background and aims

          Most research into compulsive buying has focused on its causes: questionnaires have been used to study its association with various factors assumed to be important in its etiology. Few studies have dealt with the effects of being a compulsive buyer on shopping decisions. Also, processes underlying compulsive buying are dynamic but questionnaires give access only to a retrospective view of them from the standpoint of the participant. The aim of the current study was to investigate the decision processes underlying compulsive buying.

          Methods

          Two simulated shopping experiments, each with over 100 participants, were used to compare the decision processes of compulsive shoppers with those of non-compulsive shoppers. This approach allowed us to measure many features of consumer decision-making that are relevant to compulsive shopping.

          Results

          Compulsive shoppers differed from general shoppers in six ways: choice characteristics, searching behavior, overspending, budget-consciousness, effects of credit card availability, and emotional responses to overspending.

          Conclusions

          Results are consistent with the view that compulsive buying, like other behavioral addictions, develops because the cognitive system under-predicts the extent of post-addiction craving produced by emotional and visceral processes.

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          Most cited references32

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          The Effects of Product Class Knowledge on Information Search Behavior

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            Mood States and Consumer Behavior: A Critical Review

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              Feelings and Consumer Decision Making: The Appraisal-Tendency Framework

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                Author and article information

                Journal
                2006
                122266
                Journal of Behavioral Addictions
                JBA
                Akadémiai Kiadó, co-published with Springer Science+Business Media B.V., Formerly Kluwer Academic Publishers B.V.
                2062-5871
                2063-5303
                1 December 2012
                : 1
                : 4
                : 162-170
                Affiliations
                [ 1 ] College of Management, Yuan Ze University, Chung-Li City, Taiwan
                [ 2 ] Department of Cognitive, Perceptual and Brain Sciences, University College London, London, UK
                [ 3 ] College of Management, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li City, Taiwan, 32003
                Author notes
                [* ] +886-3-4638800, +886-3-4633824, huiyi.lo@ 123456saturn.yzu.edu.tw
                Article
                3
                10.1556/jba.1.2012.006
                26165603
                013b676e-5dd4-4647-9627-2c76473e0035
                © 2012 The Author(s)

                Open Access statement. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License ( https://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted use, distribution, and reproduction in any medium for non-commercial purposes, provided the original author and source are credited, a link to the CC License is provided, and changes – if any – are indicated.

                History
                : 27 April 2012
                : 14 June 2012
                : 2 July 2012
                Categories
                Full-Length Reports

                Medicine,Psychology,Social & Behavioral Sciences,Clinical Psychology & Psychiatry
                materialism,behavioral addiction,addictive shopping,compulsive buying

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