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Mobile Marketing: A Synthesis and Prognosis
Author(s):
Venkatesh Shankar
,
Sridhar Balasubramanian
Publication date
Created:
May 2009
Publication date
(Print):
May 2009
Journal:
Journal of Interactive Marketing
Publisher:
Elsevier BV
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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart
,
Venkatesh Shankar
,
Fareena Sultan
…
(2005)
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Customer satisfaction and loyalty in online and offline environments
Amy K. Smith
,
Venkatesh Shankar
,
Arvind Rangaswamy
(2003)
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Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
H. Nysveen
(2005)
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Author and article information
Journal
Title:
Journal of Interactive Marketing
Abbreviated Title:
Journal of Interactive Marketing
Publisher:
Elsevier BV
ISSN (Print):
10949968
Publication date Created:
May 2009
Publication date (Print):
May 2009
Volume
: 23
Issue
: 2
Pages
: 118-129
Article
DOI:
10.1016/j.intmar.2009.02.002
SO-VID:
01a8441f-5af2-4097-a32f-204e4f19c781
Copyright ©
© 2009
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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