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      Measuring Image Spillovers in Umbrella-Branded Products

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      Journal: The Journal of Business
      Publisher: University of Chicago Press

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          Journal
          Title: The Journal of Business
          Abbreviated Title: J BUS
          Publisher: University of Chicago Press
          ISSN (Print): 0021-9398
          ISSN (Electronic): 1537-5374
          Publication date Created: January 1990
          Publication date (Print): January 1990
          Volume: 63
          Issue: 3
          Page: 309
          Article
          DOI: 10.1086/296509
          SO-VID: 0230c470-19e3-4210-b23e-ebbffff69d63
          Copyright statement: © 1990
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          Self URI (article page): http://www.jstor.org/stable/2353152

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