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Measuring Image Spillovers in Umbrella-Branded Products
Author(s):
Mary Sullivan
Publication date
Created:
January 1990
Publication date
(Print):
January 1990
Journal:
The Journal of Business
Publisher:
University of Chicago Press
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Algerian Journal of Natural Products
Author and article information
Journal
Title:
The Journal of Business
Abbreviated Title:
J BUS
Publisher:
University of Chicago Press
ISSN (Print):
0021-9398
ISSN (Electronic):
1537-5374
Publication date Created:
January 1990
Publication date (Print):
January 1990
Volume
: 63
Issue
: 3
Page
: 309
Article
DOI:
10.1086/296509
SO-VID:
0230c470-19e3-4210-b23e-ebbffff69d63
Copyright ©
© 1990
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