Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
April
2011
Publication date
(Print):
April
2010
Volume: 39
Issue: 2
Pages: 327-339
Article
DOI: 10.1007/s11747-010-0200-y
SO-VID: 023c3efd-10ef-4aeb-b6fa-75bac45ad455
Copyright © ©
2011