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      Importance-Performance Analysis

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing
          Abbreviated Title: Journal of Marketing
          Publisher: JSTOR
          ISSN (Print): 00222429
          Publication date Created: January 1977
          Publication date (Print): January 1977
          Volume: 41
          Issue: 1
          Page: 77
          Article
          DOI: 10.2307/1250495
          SO-VID: 02570491-df34-4a86-8f32-a12e01281c24
          Copyright © © 1977
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