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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
April 2002
April 2002
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Most cited references34
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Customer value: The next source for competitive advantage
Robert Woodruff (1997)
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Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience
Michael K. Hui, John Bateson (1991)
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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Scott MacKenzie, Richard Lutz (1989)