Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
July
09 2010
Publication date
(Print):
July
09 2010
Volume: 26
Issue: 7-8
Pages: 593-611
Article
DOI: 10.1080/02672571003780064
SO-VID: 0566a3ac-2904-4c40-90f9-06de861480c0
Copyright © ©
2010