Social attributions from faces: determinants, consequences, accuracy, and functional significance.

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Abstract

Since the early twentieth century, psychologists have known that there is consensus in attributing social and personality characteristics from facial appearance. Recent studies have shown that surprisingly little time and effort are needed to arrive at this consensus. Here we review recent research on social attributions from faces. Section I outlines data-driven methods capable of identifying the perceptual basis of consensus in social attributions from faces (e.g., What makes a face look threatening?). Section II describes nonperceptual determinants of social attributions (e.g., person knowledge and incidental associations). Section III discusses evidence that attributions from faces predict important social outcomes in diverse domains (e.g., investment decisions and leader selection). In Section IV, we argue that the diagnostic validity of these attributions has been greatly overstated in the literature. In the final section, we offer an account of the functional significance of these attributions.

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Hillel Aviezer, Alexander Todorov, Yaacov Trope (2012)

The distinction between positive and negative emotions is fundamental in emotion models. Intriguingly, neurobiological work suggests shared mechanisms across positive and negative emotions. We tested whether similar overlap occurs in real-life facial expressions. During peak intensities of emotion, positive and negative situations were successfully discriminated from isolated bodies but not faces. Nevertheless, viewers perceived illusory positivity or negativity in the nondiagnostic faces when seen with bodies. To reveal the underlying mechanisms, we created compounds of intense negative faces combined with positive bodies, and vice versa. Perceived affect and mimicry of the faces shifted systematically as a function of their contextual body emotion. These findings challenge standard models of emotion expression and highlight the role of the body in expressing and perceiving emotions.

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Valid facial cues to cooperation and trust: male facial width and trustworthiness.

M Stirrat, D. Perrett (2010)

Decisions about whom to trust are biased by stable facial traits such as attractiveness, similarity to kin, and perceived trustworthiness. Research addressing the validity of facial trustworthiness or its basis in facial features is scarce, and the results have been inconsistent. We measured male trustworthiness operationally in trust games in which participants had options to collaborate for mutual financial gain or to exploit for greater personal gain. We also measured facial (bizygomatic) width (scaled for face height) because this is a sexually dimorphic, testosterone-linked trait predictive of male aggression. We found that men with greater facial width were more likely to exploit the trust of others and that other players were less likely to trust male counterparts with wide rather than narrow faces (independent of their attractiveness). Moreover, manipulating this facial-width ratio with computer graphics controlled attributions of trustworthiness, particularly for subordinate female evaluators.