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Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logic
September 14 2010
September 14 2010
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Most cited references28
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Service-dominant logic: continuing the evolution
Stephen Vargo, Robert F. Lusch (2008)
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Managing the co-creation of value
Adrian Payne, Kaj Storbacka, Pennie Frow (2008)
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On value and value co-creation: A service systems and service logic perspective
Stephen Vargo, Paul P Maglio, Melissa Akaka (2008)