Silences and hierarchies in European Union Public Diplomacy

Abstract

Abstract This article analyzes the effects of European Union Public Diplomacy (EUPD) discourses, drawing on poststructuralist approaches, which emphasize the productive dimension of discourse. We argue that EUPD helps reproduce a hierarchized identity of the EU, which authorizes particular courses of action while limiting others. Through an analysis of EUPD documents, we identify three descriptors - “EU as a zone of peace, prosperity and democracy”; “United in Diversity”; and “EU as a model” – which, together, form a meaningful narrative about EU’s identity, infused with moral superiority, and constitute a dominant discourse with political effects internally and externally.