Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

Louviere, Jordan J; Woodworth, George

doi:10.2307/3151440

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Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

Author(s): Jordan J. Louviere , George Woodworth

Publication date Created: November 1983

Publication date (Print): November 1983

Journal: Journal of Marketing Research

Publisher: JSTOR

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Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: November 1983

Publication date (Print): November 1983

Volume: 20

Issue: 4

Page: 350

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DOI: 10.2307/3151440

SO-VID: 075081dd-65c1-482d-b66c-8ff1e8d99a39

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Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

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