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      Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

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      Journal of Marketing Research
      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          November 1983
          November 1983
          : 20
          : 4
          : 350
          Article
          10.2307/3151440
          075081dd-65c1-482d-b66c-8ff1e8d99a39
          © 1983
          History

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