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      Brand Equity as a Signaling Phenomenon

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Psychology
      Publisher: Informa UK Limited

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          Advertising as Information

          Phillip Nelson (1974)
          Article 0 comments Cited 391 times – based on 0 reviews     Review now
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            The Role of Market Forces in Assuring Contractual Performance

            Benjamin Klein, Keith B. Leffler (1981)
            Article 0 comments Cited 326 times – based on 0 reviews     Review now
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              Premiums for High Quality Products as Returns to Reputations

              Carl Shapiro (1983)
              Article 0 comments Cited 259 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Psychology
                Abbreviated Title: Journal of Consumer Psychology
                Publisher: Informa UK Limited
                ISSN (Print): 10577408
                Publication date Created: January 1998
                Publication date (Print): January 1998
                Volume: 7
                Issue: 2
                Pages: 131-157
                Article
                DOI: 10.1207/s15327663jcp0702_02
                SO-VID: 081f9f63-b529-452c-b1cc-42d00e4fb665
                Copyright © © 1998
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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