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Consumer engagement in online brand communities: a social media perspective
Author(s):
Laurence Dessart
,
Cleopatra Veloutsou
,
Anna Morgan-Thomas
Publication date
Created:
March 16 2015
Publication date
(Print):
March 16 2015
Journal:
Journal of Product & Brand Management
Publisher:
Emerald
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(1998)
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Brand Community
Albert Muniz
,
Thomas O'Guinn
(2001)
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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
R. J. Brodie
,
L. D. Hollebeek
,
Verica Jurić
…
(2011)
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Author and article information
Journal
Title:
Journal of Product & Brand Management
Abbreviated Title:
Jnl of Product & Brand Mgt
Publisher:
Emerald
ISSN (Print):
1061-0421
Publication date Created:
March 16 2015
Publication date (Print):
March 16 2015
Volume
: 24
Issue
: 1
Pages
: 28-42
Article
DOI:
10.1108/JPBM-06-2014-0635
SO-VID:
088f815f-37be-4dcc-b67f-23d19dc44bdc
Copyright ©
© 2015
License:
http://www.emeraldinsight.com/page/tdm
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