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      Consumer engagement in online brand communities: a social media perspective

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      Journal of Product & Brand Management
      Emerald

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Brand Community

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              Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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                Author and article information

                Journal
                Journal of Product & Brand Management
                Jnl of Product & Brand Mgt
                Emerald
                1061-0421
                March 16 2015
                March 16 2015
                : 24
                : 1
                : 28-42
                Article
                10.1108/JPBM-06-2014-0635
                088f815f-37be-4dcc-b67f-23d19dc44bdc
                © 2015

                http://www.emeraldinsight.com/page/tdm

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