When Your World Must Be Defended: Choosing Products to Justify the System

It was hypothesized that exposure to complementary representations of the poor as happier and more honest than the rich would lead to increased support for the status quo. In Study 1, exposure to "poor but happy" and "rich but miserable" stereotype exemplars led people to score higher on a general measure of system justification, compared with people who were exposed to noncomplementary exemplars. Study 2 replicated this effect with "poor but honest" and "rich but dishonest" complementary stereotypes. In Studies 3 and 4, exposure to noncomplementary stereotype exemplars implicitly activated justice concerns, as indicated by faster reaction times to justice-related than neutral words in a lexical decision task. Evidence also suggested that the Protestant work ethic may moderate the effects of stereotype exposure on explicit system justification (but not implicit activation).