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The importance of trust in electronic commerce
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Most cited references9
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DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES.
R Gulati (1995)
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Relational Aspects of Computer-Mediated Communication: Experimental Observations over Time
Joseph B Walther (1995)
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Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange
Paul Hart, Carol Saunders (1997)