Intentional social action in virtual communities

Bagozzi, Richard P.; Dholakia, Utpal M.

doi:10.1002/dir.10006

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Intentional social action in virtual communities

Author(s): Richard P. Bagozzi , Utpal M. Dholakia

Publication date Created: January 2002

Publication date (Print): January 2002

Journal: Journal of Interactive Marketing

Publisher: Wiley-Blackwell

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A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard (1955)

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A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity

R. Luhtanen, Susan J. Crocker (1992)

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Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity

Allen, Meyer (1996)

Within the past few years, several studies have used the Affective, Continuance, and Normative Commitment Scales (Allen & Meyer, 1990; Meyer & Allen, 1984, 1991) to assess organizational commitment. The purpose of this paper is to review and evaluate the body of evidence relevant to the construct validity of these measures. Although some empirical questions remain at issue, the overall results strongly support the continued use of the scales in substantive research.