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      How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine

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      International Journal of Wine Business Research
      Emerald

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          Generation Cohorts and Personal Values: A Comparison of China and the United States

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            Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice

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              Using product, brand and purchasing involvement for retail segmentation

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                Author and article information

                Journal
                International Journal of Wine Business Research
                Intl Jnl of Wine Business Res
                Emerald
                1751-1062
                June 07 2011
                June 07 2011
                : 23
                : 2
                : 125-144
                Article
                10.1108/17511061111142990
                0aa5992c-f297-4e68-bd8c-79053aaa2729
                © 2011

                http://www.emeraldinsight.com/page/tdm

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