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BRIDGING THEORY AND PRACTICE IN THE ALLOCATION OF SALES AND PROMOTIONAL RESOURCES WITHIN CUSTOMER ORGANIZATIONS
Author(s):
Morry Ghingold
Publication date:
1988
Journal:
Jnl of Bus & Indus Marketing
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Numerical Algebra, Matrix Theory, Differential-Algebraic Equations, and Control Theory
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DOI::
10.1108/eb006055
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