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      An empirical comparison of the efficacy of covariance-based and variance-based SEM

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      International Journal of Research in Marketing

      Elsevier BV

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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            Quantitative methods in psychology: A power primer

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              A Paradigm for Developing Better Measures of Marketing Constructs

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                Author and article information

                Journal
                International Journal of Research in Marketing
                International Journal of Research in Marketing
                Elsevier BV
                01678116
                December 2009
                December 2009
                : 26
                : 4
                : 332-344
                10.1016/j.ijresmar.2009.08.001
                © 2009

                http://www.elsevier.com/tdm/userlicense/1.0/

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