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      Blue Water, Green Tea: Socio-innovation, Taiwan

      Asian Journal of Quality of Life
      e-IPH Ltd.

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          Abstract

          The research experiments how to revitalize a very depressed Pinglin within the eco-protected Taipei Water Special Area in the peri-urban Taiwan. Based on action research rooted in social innovation, the team develops ecological-oriented strategies to revitalize Pinglin area. Three socio-ecological innovative strategies include (1) product: eco-friendly fair-trade Blue Magpie Tea, (2) process: eco-tea tourism, (3) promise: eco-tea farmers’ children tutoring. Branding the eco-friendly “Blue Magpie Tea” has inspired the young coffee drinkers to taste tea. All actions help rebuild Pinglin’s identity as an eco-tea country.

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          Author and article information

          Journal
          Asian Journal of Quality of Life
          AjQoL
          e-IPH Ltd.
          2398-4279
          July 01 2016
          September 02 2016
          : 1
          : 2
          : 15
          Article
          10.21834/ajqol.v1i2.25
          0c017912-f58a-4c62-9987-ea3f8a1f8135
          © 2016

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

          History

          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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