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      El comercio informal en el centro de Barranquilla: una aproximación desde el paradigma cualitativo Translated title: Informal trading in Barranquilla's Downtown: A qualitative approach

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          Abstract

          Resumen Se muestran los hallazgos de una investigación sobre el comercio informal en el centro de Barranquilla, zona de la ciudad que sobresale por su representatividad en diversos ámbitos, incluida la actividad económica informal. El fundamento teórico reposa en tres grandes temas: el marketing contextual, el centro de la ciudad y la economía informal. En este sentido, intuyendo que los comerciantes informales del centro de Barranquilla desarrollan actividades de marketing que les permiten sostener sus negocios, se propone comprender las principales características del comercio informal en esta área de la ciudad. Para esto se desarrolla una metodología cualitativa, basada en la etnografía y la Teoría Fundada. Los resultados permiten describir y comprender el comercio informal en el centro de Barranquilla desde tres ámbitos de análisis: los comerciantes informales, la actividad económi ca informal y las prácticas de marketing informal.

          Translated abstract

          Abstract The findings of a research study on the informal commerce in Barranquilla's downtown are shown. This sector of the city stands out dueto its representativeness in several scopes, including the informal economic activity. Its theoretical foundation rests on three main topics: contextual marketing, the downtown, and informal economy. In this sense, intuiting that Barranquilla's downtown informal traders develop marketing activities that allows them to sustain their business, it is posed the objective of comprehending the main features of the informal commerce in this city area. For this, a qualitative methodology is developed based on ethnography and grounded theory. The findings enable to describe and understand informal commerce in Barranquilla's downtown, from three areas of analysis: Informal traders, informal economic activity and informal marketing practices.

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          The Discovery of Grounded Theory

          <p>Most writing on sociological method has been concerned with how accurate facts can be obtained and how theory can thereby be more rigorously tested. In The Discovery of Grounded Theory, Barney Glaser and Anselm Strauss address the equally Important enterprise of how the discovery of theory from data--systematically obtained and analyzed in social research--can be furthered. The discovery of theory from data--grounded theory--is a major task confronting sociology, for such a theory fits empirical situations, and is understandable to sociologists and laymen alike. Most important, it provides relevant predictions, explanations, interpretations, and applications.</p><p>In Part I of the book, Generation Theory by Comparative Analysis, the authors present a strategy whereby sociologists can facilitate the discovery of grounded theory, both substantive and formal. This strategy involves the systematic choice and study of several comparison groups. In Part II, The Flexible Use of Data, the generation of theory from qualitative, especially documentary, and quantitative data Is considered. In Part III, Implications of Grounded Theory, Glaser and Strauss examine the credibility of grounded theory.</p><p>The Discovery of Grounded Theory is directed toward improving social scientists' capacity for generating theory that will be relevant to their research. While aimed primarily at sociologists, it will be useful to anyone Interested In studying social phenomena--political, educational, economic, industrial-- especially If their studies are based on qualitative data.</p></p>
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            Assessment of man's thermal comfort in practice.

            P Fanger (1973)
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              Research Design Qualitative and Quantitative Approaches

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                Author and article information

                Contributors
                Role: ND
                Journal
                pege
                Pensamiento & Gestión
                Pensam. gest.
                Fundación Universidad del Norte - Barranquilla, Colombia. (Barranquilla, Atlántico, Colombia )
                1657-6276
                2145-941X
                June 2017
                : 0
                : 42
                : 187-214
                Affiliations
                [1] Atlántico orgnameUniversidad Autónoma del Caribe orgdiv1Facultad de Ciencias Económicas, Administrativas y Contables Colombia christian.acevedo@ 123456uautonoma.edu.co
                Article
                S1657-62762017000100187
                10.14482/pege.42.10471
                0cf07322-0196-4c28-a28f-69042f555d46

                This work is licensed under a Creative Commons Attribution 4.0 International License.

                History
                : 03 May 2017
                : 19 April 2017
                Page count
                Figures: 0, Tables: 0, Equations: 0, References: 54, Pages: 28
                Product

                SciELO Colombia


                comercio informal,economía informal,investigación cualitativa,Contextual marketing,Barranquilla's downtown,informal commerce,informal economy,qualitative research,Marketing contextual,centro de Barranquilla

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