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      Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand

      , , , ,
      Journal of Product & Brand Management
      Emerald

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          Coefficient alpha and the internal structure of tests

          Psychometrika, 16(3), 297-334
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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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              Consumer Evaluations of Brand Extensions

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                Author and article information

                Journal
                Journal of Product & Brand Management
                Jnl of Product & Brand Mgt
                Emerald
                1061-0421
                June 05 2007
                June 05 2007
                : 16
                : 3
                : 168-177
                Article
                10.1108/10610420710751546
                0d79cae9-20d5-4e13-b7b9-92f3a52ccdf9
                © 2007

                http://www.emeraldinsight.com/page/tdm

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