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1,746
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Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
Author(s):
Morven G. McEachern
,
Monika J.A. Schröder
,
Joyce Willock
,
Jeryl Whitelock
,
Roger Mason
Publication date
Created:
June 05 2007
Publication date
(Print):
June 05 2007
Journal:
Journal of Product & Brand Management
Publisher:
Emerald
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Behavioral Ecology of Fishes
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Coefficient alpha and the internal structure of tests
Lee Cronbach
(1951)
Psychometrika, 16(3), 297-334
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(1998)
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Consumer Evaluations of Brand Extensions
David A. Aaker
,
Kevin Lane Keller
(1990)
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Author and article information
Journal
Title:
Journal of Product & Brand Management
Abbreviated Title:
Jnl of Product & Brand Mgt
Publisher:
Emerald
ISSN (Print):
1061-0421
Publication date Created:
June 05 2007
Publication date (Print):
June 05 2007
Volume
: 16
Issue
: 3
Pages
: 168-177
Article
DOI:
10.1108/10610420710751546
SO-VID:
0d79cae9-20d5-4e13-b7b9-92f3a52ccdf9
Copyright ©
© 2007
License:
http://www.emeraldinsight.com/page/tdm
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