20
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: not found

      The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction

      1
      Journal of Travel Research
      SAGE Publications

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI), tourist satisfaction, revisit intention, and word-of-mouth (WOM) publicity. The results show that MTEs influence future behavioral intentions both directly and indirectly through DI and tourist satisfaction. Moreover, MTEs are found to be the most influential determinant of behavioral intentions. Thus, the results challenge those practitioners and researchers who perceive visitor satisfaction to be the most important indicator of destination performance. Theoretical and managerial implications are discussed based on the study results, and directions for future research are provided.

          Related collections

          Most cited references106

          • Record: found
          • Abstract: not found
          • Article: not found

          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Structural equation modeling in practice: A review and recommended two-step approach.

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

                Bookmark

                Author and article information

                Journal
                Journal of Travel Research
                Journal of Travel Research
                SAGE Publications
                0047-2875
                1552-6763
                September 2018
                August 03 2017
                September 2018
                : 57
                : 7
                : 856-870
                Affiliations
                [1 ]School of Tourism Management, Sun Yat-sen University, Guangzhou, China
                Article
                10.1177/0047287517721369
                0e169bc7-7f36-4029-9c26-40d8322556a1
                © 2018

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

                History

                Comments

                Comment on this article