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      WILLINGNESS TO PAY AND PREFERENCES FOR GREEN HOUSING ATTRIBUTES IN HONG KONG

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          Abstract

          Promotion of green housing is of utmost importance in the achievement of sustainability in the built environment. While the states often use legislation or offer subsidies to motivate developers to build green, market forces can lead to green housing provision without any state intervention if the market players are willing to pay extra for the green attributes of housing. This study aims to explore residents' willingness to pay (WTP) and preferences for green housing attributes based on the findings from a structured questionnaire survey in Hong Kong. The housing attributes under investigation include the uses of green materials and construction methods (e.g. timber from sustainable sources), energy-efficient technologies (e.g. LED lighting) and water-saving devices (e.g. grey water recycling system). Results indicate that apart from moral or altruistic reasons, residents' WTP was mainly motivated by economic incentives. Green housing attributes which can directly reduce residents' utility bills corresponded to greater WTP. Besides, environmental attitude was found a strong determinant of the WTP. Policy implications of the research findings then follow.

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          Most cited references 73

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          Toward a New Conception of the Environment-Competitiveness Relationship

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            Targeting consumers who are willing to pay more for environmentally friendly products

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              Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

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                Author and article information

                Journal
                jgrb
                Journal of Green Building
                College Publishing
                1552-6100
                1943-4618
                1943-4618
                Spring 2012
                : 7
                : 2
                : 137-152
                Author notes

                1Department of Public and Social Administration, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong, People's Republic of China, Tel: (852) 3442 8958, Fax: (852) 3442 0413, E-mail: y.yau@ 123456cityu.edu.hk

                Article
                jgb.7.2.137
                10.3992/jgb.7.2.137
                © 2012 College Publishing

                Volumes 1-7 of JOGB are open access and do not require permission for use, though proper citation should be given. To view the licenses, visit https://creativecommons.org/licenses/by-nc/4.0/

                Page count
                Pages: 16
                Product
                Categories
                RESEARCH ARTICLES

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